Stop the Chopis a multifaceted initiative designed to spark change and inspire action in the face of the global deforestation crisis.
At the heart of our campaign is a compelling video explainer that delves into the urgent issues surrounding deforestation, offering insights into its environmental impact. Complementing this digital storytelling experience, our Augmented Reality (AR) posters bring deforestation statistics to life, creating an immersive and educational experience for viewers. In addition, our traditional posters serve as powerful visual reminders, strategically placed to capture attention and spread awareness in various community spaces. As a centerpiece, our installation piece serves as a captivating symbol of the campaign, bringing together elements of art and activism to evoke emotions and prompt contemplation.